China Insights

Haier: A Chinese Success Story

Haier has held the title of being the world’s largest white goods manufacturer and retailer for 5 consecutive years, with a retail market share of 9.7% in 2013 (www.haier.net). The company was inaugurated in Qingdao, northern China, in 1984 when founder Zhang Ruimin took over Qingdao General Refrigerator Factory. Zhang and his management team managed to turn the debt-ridden company […]

Haier has held the title of being the world’s largest white goods manufacturer and retailer for 5 consecutive years, with a retail market share of 9.7% in 2013 (www.haier.net). The company was inaugurated in Qingdao, northern China, in 1984 when founder Zhang Ruimin took over Qingdao General Refrigerator Factory. Zhang and his management team managed to turn the debt-ridden company […]

Shanghai to Host the New BRICS Bank Headquarters

Fresh on the heels of their meeting in Brazil, the BRICS countries have announced the formation of a New Development Bank (NDB) and contingency fund to be headquartered in Shanghai. It is expected to start operating sometime in 2016.

The creation of the bank is in response to the growing needs of developing countries for aid and contributions to developing infrastructure […]

Fresh on the heels of their meeting in Brazil, the BRICS countries have announced the formation of a New Development Bank (NDB) and contingency fund to be headquartered in Shanghai. It is expected to start operating sometime in 2016. The creation of the bank is in response to the growing needs of developing countries for aid and contributions to developing infrastructure […]

Kentucky Fried China: Colonel Sander’s Success in the East

Kentucky Fried Chicken (KFC), a fast food restaurant chain best known for its “finger lickin’ good” appraisal, has not only perfected fried chicken, but has also found a recipe for success in China’s market.

Since opening its first restaurant in Tiananmen Square (Beijing) in 1987, three years before McDonalds opened its first restaurant in China, KFC has opened an average of more […]

Kentucky Fried Chicken (KFC), a fast food restaurant chain best known for its “finger lickin’ good appraisal, has not only perfected fried chicken, but has also found a recipe for success in China’s market. Since opening its first restaurant in Tiananmen Square (Beijing) in 1987, three years before McDonalds opened its first restaurant in China, KFC has opened an average of more […]

Chinese Investment in Africa: Neo-Colonists or Economic Heroes

China’s relationship with Africa stretches back a long time to when Mao was in power. At that time, China relied on many countries in Africa for support at the U.N. as they had been alienated by most other countries. However, Chinese investment in Africa was negligible until the “Going Out” strategy was implemented in 1999; encouraging Chinese companies to invest […]

China’s relationship with Africa stretches back a long time to when Mao was in power. At that time, China relied on many countries in Africa for support at the U.N. as they had been alienated by most other countries. However, Chinese investment in Africa was negligible until the “Going Out” strategy was implemented in 1999; encouraging Chinese companies to invest […]

Could China be the Next Innovation Powerhouse?

Since initiating market reforms in 1978, China’s GDP has grown an average of 10 percent a year, thus resulting in a social-economic rise of more than 500 million people out of poverty. Despite China’s momentous transformation in the global markets, the nation, which has quickly became the second-largest economy in the world, has struggled to prosper in another sector that […]

Since initiating market reforms in 1978, China’s GDP has grown an average of 10 percent a year, thus resulting in a social-economic rise of more than 500 million people out of poverty. Despite China’s momentous transformation in the global markets, the nation, which has quickly became the second-largest economy in the world, has struggled to prosper in another sector that […]

The Secrets of Online Marketing in China

China has the largest e-commerce market of anywhere in the world and, with only 45.8% of its population connected to the internet, compared with the USA’s 85%,there is impressive scope for growth. However, as with any market, there are cultural differences and consumer trends that companies doing business in the country need to be aware of.

Marketers wishing to penetrate the […]

China has the largest e-commerce market of anywhere in the world and, with only 45.8% of its population connected to the internet, compared with the USA’s 85%,there is impressive scope for growth. However, as with any market, there are cultural differences and consumer trends that companies doing business in the country need to be aware of. Marketers wishing to penetrate the […]